Brand Introduction
Wow! Momo is a pioneering brand in the Indian quick-service restaurant (QSR) industry, specializing in one of the most beloved snacks in India: momos. Founded in 2008 in Kolkata by Sagar Daryani and Binod Kumar with the aim to revolutionize the way India experiences momos, Wow! Momo has grown into a leading momo brand with a pan-India presence. Over the years, the brand has built a reputation for delivering fresh, delicious, and innovative momo variants, making it a favorite among customers across the country.
What started as a small venture has now expanded to over 300 outlets in major cities like Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, and many more. Wow! Momo has become a household name, offering a diverse range of steamed, fried, and tandoori momos along with other related snacks such as momo burgers and noodles.
The brand is committed to offering high-quality food that is affordable, tasty, and healthy. With a focus on customer satisfaction, innovation, and a strong emphasis on taste consistency, Wow! Momo has quickly become one of the most popular QSR chains in India.
Space Requirements
The space requirements for setting up a Wow! Momo franchise are as follows:
| Criteria | Specifications |
|---|---|
| Minimum Area | 150 – 200 square feet |
| Maximum Area | 300 – 600 square feet |
| Location Preferences | High footfall areas such as shopping malls, busy streets, food courts, universities, and corporate hubs. |
| Store Type | Express Kiosk, Retail Outlet, or Food Court Stall, depending on the location and investment capacity. |
The store should maintain a clean, vibrant, and inviting atmosphere to enhance the customer experience.
Investment Requirements
To establish a Wow! Momo franchise, the estimated investment range includes the franchise fee, store setup, inventory, staffing, and working capital. Below is a detailed breakdown of the investment required:
| Expense Category | Estimated Cost (INR) |
|---|---|
| Franchise Fee | ₹4,00,000 – ₹5,00,000 |
| Store Setup & Interiors | ₹6,00,000 – ₹10,00,000 |
| Equipment & Technology | ₹3,00,000 – ₹5,00,000 |
| Inventory & Raw Materials | ₹1,50,000 – ₹3,00,000 |
| Staffing & Training | ₹2,00,000 – ₹3,50,000 |
| Marketing & Advertising | ₹2,00,000 – ₹4,00,000 |
| Working Capital | ₹3,00,000 – ₹5,00,000 |
| Total Estimated Investment | ₹20,50,000 – ₹34,50,000 |
The investment depends on factors like the store format, location, and operational needs. Franchisees must ensure adequate working capital to manage daily expenses, such as salaries, utilities, and inventory replenishment.
Business Details
Overview of Products
Wow! Momo offers a unique and wide variety of momos that have become incredibly popular among consumers. The brand’s product range includes:
- Steamed Momos: A healthier alternative, available in multiple fillings like chicken, paneer, and veggies.
- Fried Momos: Crisp on the outside, soft on the inside, served with tangy sauces.
- Tandoori Momos: A spicy, smoky delight, grilled to perfection.
- Momo Burgers: A fusion of traditional momos and burger-style buns, offering an innovative twist.
- Momo Noodles: A combination of crispy momos with stir-fried noodles, creating a unique dining experience.
- Side Dishes: Items like fries, dips, beverages, and more.
Target Customer Base
Wow! Momo caters to a broad customer base, which includes:
- Young Adults and Students: Affordable and delicious food, ideal for a quick snack or meal during breaks.
- Working Professionals: Quick and convenient food for lunch or an evening snack.
- Families: Offering a diverse range of flavors and options, appealing to all age groups.
- Foodies and Snack Lovers: People looking for innovative, tasty snacks that are different from the usual fast food.
Unique Selling Points (USPs)
- Innovative Menu: Wow! Momo continuously introduces new flavors and unique items like momo burgers and noodles, keeping customers excited.
- Fresh & High-Quality Ingredients: The brand focuses on fresh, high-quality ingredients to maintain consistency and taste.
- Affordable Prices: Offering great value for money, making it a popular choice for all kinds of customers.
- Healthy & Tasty Options: With steamed momos, the brand provides healthier alternatives to fried fast food.
- Strong Brand Loyalty: With its consistent quality and diverse offerings, Wow! Momo has built a loyal customer base that keeps coming back for more.
Franchise Conditions
Prior Experience
- No prior food industry experience is required, but candidates with a background in sales, customer service, or business management will have an added advantage.
- A passion for food and customer satisfaction is essential.
Location Preferences
- Ideal locations include high-footfall urban areas, near universities, corporate offices, malls, and food courts.
- The site should be easily accessible, with good visibility and foot traffic.
Staffing Requirements
- 1-2 trained chefs/cooks skilled in preparing momos and other menu items.
- 1-2 customer service staff to handle orders and customer interactions.
- 1-2 cleaning staff to maintain hygiene standards.
- Franchisees must ensure that all staff is trained and upholds the brand’s commitment to quality and customer service.
Financial and Operational Prerequisites
- Franchisees must have access to capital between ₹20,50,000 and ₹34,50,000.
- Franchisees should adhere to Wow! Momo’s standard operating procedures to maintain the consistency and quality of the brand’s offerings.
- Proper inventory management and operational efficiency are crucial for smooth day-to-day operations.
Franchise Benefits
| Benefit | Details |
|---|---|
| Brand Recognition | Wow! Momo is a well-established brand in India with a reputation for high-quality food, which brings a large customer base. |
| Innovative Product Range | The brand offers a diverse menu with a variety of momo options, appealing to a broad spectrum of customers. |
| Marketing Support | Franchisees benefit from national and local marketing campaigns, social media presence, and promotional materials. |
| Comprehensive Training | Franchisees receive thorough training in food preparation, staff management, and customer service, ensuring high operational standards. |
| Supply Chain Efficiency | Franchisees get access to a reliable supply chain, ensuring fresh ingredients and consistent quality. |
| Profitability Potential | The QSR model offers high-profit margins on each serving, especially in a market that loves affordable, tasty snacks. |
Company USPs
- Customer Loyalty: Wow! Momo has built a loyal customer base that appreciates the brand’s consistency, taste, and innovation.
- Affordable Pricing: With a budget-friendly pricing strategy, Wow! Momo ensures accessibility to a wide range of customers.
- Fast and Efficient Service: The quick-service nature of the brand ensures that customers can enjoy a satisfying meal within minutes, creating repeat business.
- Strong Supply Chain: A robust supply chain ensures that the brand maintains quality and freshness, supporting franchisees with inventory management and timely deliveries.
- Commitment to Quality and Hygiene: Wow! Momo adheres to strict hygiene and quality standards, ensuring a safe dining experience for customers.
No-Guarantee Disclaimer
While Wow! Momo provides all the necessary support and resources for franchisees, the brand does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided in this document is accurate to the best of the brand’s knowledge but may be subject to change due to market dynamics or operational requirements. Franchisees are encouraged to conduct thorough due diligence and understand the inherent risks before entering into any franchise agreement.