Brand Introduction
Livspace is India’s leading online interior design and home renovation platform that has been transforming the way people design and decorate their homes since its launch in 2014. With a focus on affordability, quality, and customer satisfaction, Livspace has grown to become a trusted name in the interior design and home improvement industry.
Livspace offers end-to-end interior design services, providing personalized design solutions, furniture, and décor accessories through its online platform and physical centers. The brand has expanded its presence across major cities in India and several international markets, gaining a reputation for delivering high-quality designs at affordable prices.
With a growing customer base and an increasing demand for stylish, functional, and cost-effective interior design solutions, Livspace presents an exciting franchise opportunity for entrepreneurs looking to capitalize on the booming home décor and renovation market in India.
Space Requirements
The ideal space for a Livspace franchise is essential for both customer experience and operational efficiency. Below are the space requirements:
| Criteria | Specifications |
|---|---|
| Minimum Area | 600 – 1,200 square feet |
| Maximum Area | 1,500 – 2,000 square feet |
| Location Preferences | High-traffic retail areas, commercial hubs, and areas with high demand for home improvement services, such as residential neighborhoods, shopping malls, or nearby real estate developments. |
| Office Layout | A combination of showroom space (for product displays), a design consultation area, and back-office operations for inventory and customer support. A clean, modern, and welcoming layout is essential. |
Investment Requirements
The estimated investment required for setting up a Livspace franchise includes the franchise fee, store setup, inventory, marketing, and working capital. Below is the detailed breakdown:
| Expense Category | Estimated Cost (INR) |
|---|---|
| Franchise Fee | ₹15,00,000 – ₹30,00,000 |
| Store Setup & Interiors | ₹10,00,000 – ₹20,00,000 |
| Inventory & Product Display | ₹5,00,000 – ₹10,00,000 |
| Marketing & Advertising | ₹4,00,000 – ₹7,00,000 |
| Staffing & Training | ₹3,00,000 – ₹6,00,000 |
| Technology & Software | ₹2,00,000 – ₹4,00,000 |
| Working Capital | ₹6,00,000 – ₹10,00,000 |
| Total Estimated Investment | ₹45,00,000 – ₹85,00,000 |
The total investment will vary based on location, store size, and operational requirements. Franchisees should plan for additional working capital to cover operational expenses, including staff salaries, inventory replenishment, and marketing campaigns.
Business Details
Overview of Services
Livspace provides an integrated solution for home interior design, including:
- Interior Design Services: Personalized design solutions for homes, offices, and commercial spaces.
- Furniture & Décor: A wide range of curated furniture and décor items available through Livspace’s e-commerce platform and physical showrooms.
- End-to-End Renovation: Complete home renovation services, from design to installation.
- Consultation & Virtual Design Services: Virtual consultations and online design tools to enable customers to visualize their ideal space before starting the project.
Target Customer Base
- Homeowners: People looking for professional, affordable interior design services to renovate or decorate their homes.
- Real Estate Buyers: Individuals purchasing new homes and looking to design or renovate.
- Commercial Spaces: Business owners needing office interiors, retail space design, and other commercial interior services.
- Rental Property Owners: Landlords looking to renovate and style properties for rent.
Unique Selling Points (USPs)
- End-to-End Solutions: Livspace offers a one-stop solution for interior design, furniture, and home renovation, providing customers with complete peace of mind throughout the process.
- Online & Offline Integration: The brand seamlessly integrates its online platform with physical showrooms to offer a hybrid shopping experience, allowing customers to browse products and get expert design advice both in-store and online.
- Affordable & Quality Products: Livspace brings customized interior designs to the masses, making high-quality products and design services affordable.
- Design Excellence: With a large team of experienced interior designers, Livspace ensures that each project is tailored to meet the customer’s individual style and budget.
Franchise Conditions
Prior Experience
- Prior experience in interior design or retail management is preferred, but not mandatory.
- A background in sales, customer service, or business management can be beneficial for franchisees looking to manage the operational side of the business.
Location Preferences
- Locations with a high density of residential or commercial properties.
- Ideally situated in high-footfall areas such as shopping malls, retail hubs, or residential neighborhoods.
- Proximity to real estate developments, where new homeowners are looking to furnish and design their homes, is a significant advantage.
Staffing Requirements
- Interior Designers: At least one licensed or experienced interior designer to provide professional advice to customers.
- Sales & Operations Team: Staffing should include customer service representatives, sales personnel, and support staff to handle administrative tasks, inventory management, and customer queries.
- Back-office Staff: Depending on the size of the franchise, administrative and inventory management staff will be required.
Financial and Operational Prerequisites
- Franchisees must have access to a minimum investment of ₹45,00,000 to ₹85,00,000, depending on the location, office setup, and operational needs.
- Franchisees must ensure adherence to Livspace’s operating procedures and brand standards.
Franchise Benefits
| Benefit | Details |
|---|---|
| Brand Recognition | Livspace is a well-established brand with a strong reputation for delivering quality, affordable, and stylish interior design solutions. |
| Proven Business Model | Livspace offers a proven, scalable business model with access to comprehensive marketing and sales support, ensuring a higher probability of success. |
| Technology Integration | Franchisees benefit from advanced technology (design tools, inventory management systems, customer relationship management) that streamlines business operations and improves customer experience. |
| Comprehensive Training & Support | Ongoing training programs for franchisees and staff, plus continued support in operations, marketing, design, and inventory management. |
| Lucrative ROI | With high demand for home décor and affordable design solutions, franchisees can achieve a profitable return on investment (ROI) from both products and services. |
| Marketing & Advertising Support | Livspace offers national and local marketing campaigns, as well as customizable promotional materials to help franchisees generate business and establish a local presence. |
Company USPs
- Technology-Driven: Livspace utilizes advanced technology to streamline design and customer engagement, offering virtual consultations and an online design tool that enhances the customer journey.
- Customer Loyalty: Livspace has built a loyal customer base through its personalized design services, consistent quality, and exceptional customer service.
- Affordable Excellence: The brand’s unique value proposition of delivering affordable yet high-quality interior designs sets it apart from competitors.
- Sustainable Practices: Livspace emphasizes sustainable sourcing and eco-friendly materials in its design services, aligning with growing consumer demand for responsible practices.
No-Guarantee Disclaimer
Livspace does not guarantee specific profit margins, business success, or return on investment (ROI). While the information provided is accurate to the best of the company’s knowledge, it may be subject to change based on market dynamics, local conditions, and operational requirements. Franchisees are strongly encouraged to conduct their own due diligence, seek independent legal and financial advice, and fully understand the risks involved before entering into a franchise agreement.