Brand Introduction
Kwality Walls, a brand under Unilever, has been a household name in India for decades, providing high-quality ice cream and frozen desserts to millions of customers. With a legacy that spans over 70 years, Kwality Walls has built an unmatched reputation for delivering delicious and innovative products. The brand’s commitment to quality, customer satisfaction, and innovation has earned it a dominant position in the Indian ice cream market.
Known for its wide range of products, from classic cones and cups to family-sized tubs and indulgent premium offerings, Kwality Walls caters to every age group and taste preference. The brand’s strong market presence, innovative marketing strategies, and widespread distribution network make it a trusted name across the nation.
Space Requirements
To establish a Kwality Walls franchise, the following space requirements must be met:
- Minimum Area: 200-300 sq. ft. for small-scale outlets or kiosks.
- Maximum Area: 500-1000 sq. ft. for larger outlets or standalone stores.
The location should ideally be in high-traffic areas like shopping malls, busy streets, or residential complexes to ensure maximum visibility and footfall.
Investment Requirements
The investment required for a Kwality Walls franchise typically falls within the following range:
- Total Investment: INR 15 Lakhs – INR 30 Lakhs (depending on location, size of the outlet, and store setup requirements)
- Breakdown of Investment:
- Store Setup (Interior and Equipment): INR 7 Lakhs – INR 12 Lakhs
- Inventory (Initial stock of products): INR 3 Lakhs – INR 5 Lakhs
- Franchise Fee: INR 3 Lakhs – INR 5 Lakhs (may vary depending on the region)
- Operational Costs (Staff salaries, utilities, etc.): INR 2 Lakhs – INR 4 Lakhs (monthly)
- Miscellaneous Expenses (Marketing, training, etc.): INR 2 Lakhs – INR 3 Lakhs
Business Details
- Overview of the Brand’s Products/Services: Kwality Walls offers a wide range of ice creams, including traditional flavors, premium offerings, family-sized packs, and seasonal or limited-edition products. The brand ensures that all its products are made using the finest ingredients and advanced technology to maintain superior taste and texture.
- Target Customer Base: Kwality Walls caters to families, young adults, children, and ice cream enthusiasts from all walks of life. The brand’s diverse product range ensures that it appeals to a broad customer base with varying preferences, including value-conscious customers and those seeking indulgent, premium treats.
- Unique Selling Points (USPs):
- Quality: The brand uses high-quality ingredients and follows stringent quality control procedures.
- Innovative Flavors: Kwality Walls is known for introducing new and exciting flavors regularly, keeping customers engaged.
- Variety: From classic cones to premium ice creams and frozen desserts, Kwality Walls offers something for every taste.
- Customer Trust: The brand’s long-standing presence and customer loyalty are among its strongest USPs.
Franchise Conditions
To become a Kwality Walls franchisee, the following conditions apply:
- Prior Experience: While prior experience in the food and beverage or retail industry is an advantage, it is not mandatory. However, a passion for customer service and the food industry is essential.
- Location Preferences: Locations in high-footfall areas like shopping malls, busy marketplaces, and commercial hubs are preferred. The brand also considers areas with high residential density.
- Staffing Requirements: Franchisees are expected to hire and train a team of staff, including salespersons, store managers, and kitchen staff (if applicable). The number of staff required will depend on the store size.
- Financial and Operational Prerequisites:
- Franchisees should have a minimum net worth of INR 25 Lakhs.
- The franchisee must be able to manage day-to-day operations, including inventory management, staff training, and customer service.
Franchise Benefits
- Brand Recognition and Market Trust: As part of the renowned Kwality Walls brand, franchisees benefit from strong customer recognition and loyalty.
- Profit Margins and ROI: The ice cream industry is a high-margin business, and Kwality Walls franchisees typically see a favorable return on investment, although profit margins may vary based on location and operations.
- Support Provided:
- Marketing: The brand provides extensive national and regional marketing campaigns to promote the franchise.
- Training: Comprehensive training is provided to franchisees and staff on brand standards, operations, and customer service.
- Inventory Management: Kwality Walls offers support in terms of supply chain management and inventory control to ensure smooth operations.
- Unique Features:
- Kwality Walls stands out with its focus on innovation in flavor offerings and consistent quality, ensuring franchisees can offer customers a unique experience.
- The brand’s extensive distribution network and supply chain support give franchisees a competitive edge.
Company USPs
- Customer Loyalty: Kwality Walls has built a dedicated customer base over decades, with a strong emotional connection to the brand.
- Product Range: The brand offers a comprehensive range of products, from budget-friendly options to premium treats, catering to all segments of the market.
- Pricing Strategy: Kwality Walls ensures competitive pricing while maintaining high product quality, making it accessible to a wide range of customers.
- Supply Chain Efficiency: The brand’s efficient supply chain ensures that products are always available, with minimal wastage and optimal stock levels.
- Ethical Business Practices: Kwality Walls adheres to ethical sourcing and sustainability practices, ensuring that the business operates in an environmentally responsible manner.
No-Guarantee Disclaimer
Kwality Walls does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.