Brand Introduction
Havmor Ice Cream is one of India’s most beloved ice cream brands with a rich history of delighting consumers since 1944. Founded by Mr. M. S. Narula, Havmor has established itself as a pioneer in the ice cream industry, known for its exceptional quality and innovative flavors. With decades of experience, the brand has built a strong market presence across the country and abroad.
Having garnered immense popularity for its rich, creamy textures and diverse range of flavors, Havmor is a trusted name in the Indian retail industry. The brand’s commitment to quality has earned it several accolades and a loyal customer base. With a vast array of options, from classic scoops to new-age innovations like low-fat and vegan ice creams, Havmor stands at the forefront of the ice cream segment in India.
Havmor’s extensive product portfolio includes a wide variety of ice creams, including cones, tubs, cups, bars, and desserts, catering to all ages and preferences. The brand is also known for its ethical sourcing and focus on providing high-quality, affordable indulgence to consumers across India.
Space Requirements
To successfully operate a Havmor Ice Cream franchise, the following space requirements are essential:
- Minimum Space: 300 square feet (Ideal for a smaller setup or kiosk-style outlet)
- Maximum Space: 800 square feet (For a larger outlet or full-scale store with seating arrangements)
The ideal location for a Havmor outlet should be in high-traffic areas such as malls, prime commercial streets, or near educational institutions to attract a diverse range of customers. Sufficient space should be available for display freezers, customer seating (if applicable), and storage for inventory.
Investment Requirements
The estimated investment required to open a Havmor Ice Cream franchise ranges between INR 15 lakhs to INR 35 lakhs. The investment breakdown includes:
- Franchise Fee: INR 5 lakhs – 10 lakhs (for the brand license)
- Store Setup: INR 7 lakhs – 15 lakhs (interiors, furniture, freezers, refrigeration units, and decor)
- Inventory: INR 2 lakhs – 5 lakhs (initial stock of ice creams and related products)
- Operational Costs: INR 3 lakhs – 6 lakhs (employee salaries, utilities, and other initial expenses)
- Miscellaneous Costs: INR 1 lakh – 2 lakhs (marketing, initial local promotion, and signage)
The total investment can vary depending on the location, outlet size, and other operational factors. Franchisees can expect an average break-even period of around 18 to 24 months based on performance and customer footfall.
Business Details
- Overview of Products:
Havmor offers a diverse range of products, including ice cream cones, tubs, cups, bars, and desserts. The flavors are crafted with the finest ingredients, ensuring a rich and smooth taste that customers love. Some of their signature offerings include:- Classic flavors like Vanilla, Chocolate, Strawberry, and Butterscotch
- Novelty options like fruit-based ice creams and international flavors
- Innovative products like vegan and low-calorie ice creams
- Seasonal specials, cakes, and frozen desserts
- Target Customer Base:
Havmor’s target market spans across families, young adults, and ice cream lovers of all ages. The brand appeals to customers who seek a blend of quality and affordability. The product offerings cater to both health-conscious customers and those looking for indulgent treats. - Unique Selling Points (USPs):
- Quality and Taste: The premium quality of ingredients and the consistent taste make Havmor a standout in the industry.
- Diverse Product Range: From traditional favorites to modern, innovative offerings, Havmor has something for every consumer.
- Affordable Pricing: Despite offering premium quality, the products remain reasonably priced, ensuring accessibility to a wide audience.
Franchise Conditions
To become a Havmor Ice Cream franchisee, the following conditions must be met:
- Prior Experience: Experience in retail or food & beverage (F&B) sectors is beneficial but not mandatory. The brand prefers franchisees with good business acumen and an interest in the food industry.
- Location Preferences: Prime retail locations with high foot traffic, such as shopping malls, markets, schools, and colleges.
- Staffing Requirements: Franchisees should hire a team of trained staff to manage operations, including sales personnel, store managers, and cleaning staff.
- Financial and Operational Prerequisites: Franchisees must have sufficient liquid capital to cover the initial investment and meet operational costs. A good understanding of inventory management and customer service is essential.
Franchise Benefits
- Brand Recognition: Havmor is a well-established and trusted brand in the Indian market, which allows franchisees to leverage its reputation.
- High ROI Potential: With low operating costs and strong demand for ice cream, Havmor franchises have the potential to generate healthy profit margins.
- Comprehensive Support: The brand provides comprehensive training, ongoing marketing assistance, operational support, and guidance on inventory management.
- Marketing & Promotion: Franchisees receive access to Havmor’s established marketing strategies, national advertising campaigns, and social media promotion to help drive footfall and sales.
Company USPs
Havmor stands out due to its competitive advantages, including:
- Customer Loyalty: Years of building brand equity and trust have resulted in a large, loyal customer base.
- Product Range: An extensive range of premium ice creams catering to different tastes, preferences, and dietary needs.
- Pricing Strategy: Affordable prices make Havmor’s premium products accessible to a wider audience.
- Efficient Supply Chain: Strong and efficient supply chain management ensures timely deliveries and consistency in product quality.
- Ethical Business Practices: Havmor adheres to ethical sourcing and environmental sustainability, enhancing its reputation among conscious consumers.
No-Guarantee Disclaimer
Havmor Ice Cream does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided regarding franchise costs and profits is accurate to the best of the company’s knowledge but may be subject to change due to market dynamics or operational requirements. Franchisees are encouraged to conduct thorough due diligence and consult financial advisors to fully understand the risks involved before entering into any franchise agreement.