Brand Introduction
Khadim’s is one of India’s leading footwear brands, renowned for its rich legacy of providing high-quality footwear at affordable prices. Established in 1981, the brand has successfully carved out a significant presence in the Indian retail industry, with over 500+ stores across the country. Khadim’s is recognized for its diverse range of shoes and accessories, catering to all age groups and offering a variety of designs, styles, and sizes. With a strong commitment to quality and innovation, Khadim’s has built a loyal customer base across urban and semi-urban markets. The brand’s success is fueled by its focus on delivering comfort, style, and value for money.
Space Requirements
For the Khadim’s franchise, the required store space depends on the location and market size. Below are the general space requirements:
- Minimum Area: 300 sq. ft.
- Maximum Area: 1,500 sq. ft. (Ideal for larger retail spaces in high footfall areas)
The store should be located in high-visibility commercial areas such as shopping malls, high streets, or well-trafficked localities to ensure maximum exposure.
Investment Requirements
The estimated investment range for a Khadim’s franchise in India can vary depending on the store’s size, location, and operational scale. The following costs should be considered:
- Franchise Fee: INR 3-5 lakhs
- Store Setup Cost: INR 8-15 lakhs (depending on the store size and location)
- Inventory Cost: INR 5-8 lakhs (initial stock)
- Operational Costs (Annual): INR 12-20 lakhs (staffing, utilities, and other overheads)
The total initial investment required is approximately INR 20-40 lakhs, depending on the scale of operations and store setup.
Business Details
Overview of Products or Services
Khadim’s offers a wide variety of footwear, including:
- Men’s, Women’s, and Kids’ Shoes: Casual, formal, sports, and fashion footwear.
- Accessories: Bags, belts, and socks.
- Seasonal Offerings: Sandals and flip-flops for summer, boots, and insulated shoes for winter.
Khadim’s offers products that cater to the budget-conscious as well as premium segments, ensuring there is something for everyone. With its diverse range, the brand aims to satisfy the preferences of modern customers seeking comfort, durability, and style.
Target Customer Base
Khadim’s primarily targets:
- Families: Offering affordable options for men, women, and children.
- Young Professionals: Seeking trendy yet affordable footwear.
- Value Seekers: Customers looking for stylish footwear at reasonable prices.
The brand has a strong appeal to the mass market, with a special focus on urban and semi-urban populations.
Unique Selling Points (USPs)
- Wide Product Range: From budget-friendly to premium quality footwear, catering to all age groups.
- Quality and Comfort: Known for providing comfort and durability at competitive prices.
- Affordability: Khadim’s strikes the perfect balance between quality and price.
- Strong Brand Recognition: Over 40 years of presence in the market, trusted by millions of customers.
Franchise Conditions
To become a Khadim’s franchisee, the following criteria must be met:
- Prior Experience: Previous experience in retail or franchise operations is preferred but not mandatory.
- Location Preferences: High footfall areas such as malls, shopping streets, and commercial zones. Preference will be given to franchisees with the ability to identify such locations.
- Staffing Requirements: A minimum of 3-5 staff members per store, including sales personnel, a store manager, and stock assistants.
- Financial and Operational Prerequisites: Franchisees should have the necessary capital investment and demonstrate financial stability to cover setup and operational costs.
Franchise Benefits
By partnering with Khadim’s, franchisees gain access to a number of advantages:
- Brand Recognition: Leverage the strong reputation and established presence of Khadim’s in the footwear market.
- Profit Margins and ROI: The franchise opportunity offers attractive profit margins, typically in the range of 20-30% based on location and market conditions.
- Comprehensive Support:
- Marketing: Khadim’s provides national and regional marketing support, including digital and offline campaigns.
- Training: Comprehensive training programs are provided for both store management and staff.
- Inventory Management: Khadim’s offers a well-established supply chain to ensure timely deliveries and consistent stock availability.
- Operational Assistance: Ongoing operational support, including assistance with staffing, merchandising, and customer service.
Company USPs
Khadim’s stands out in the competitive footwear market due to its several key advantages:
- Customer Loyalty: With over four decades of experience, Khadim’s has developed a loyal customer base, ensuring repeat business.
- Diverse Product Range: From affordable daily wear to premium fashion, Khadim’s offers something for every customer.
- Competitive Pricing: The brand’s value-for-money approach enables it to tap into a broad market segment.
- Efficient Supply Chain: Khadim’s has a robust supply chain that ensures quick restocking and minimal downtime for franchisees.
- Ethical Business Practices: The brand is committed to ethical sourcing, ensuring quality products manufactured under fair labor conditions.
No-Guarantee Disclaimer
The brand does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.