Brand Introduction
Orientbell Tiles is a leading name in the Indian tile industry, with over 40 years of experience and expertise in manufacturing and supplying high-quality tiles for residential, commercial, and industrial use. The company was founded in 1977 and has grown to become one of the most trusted brands in the market, offering a wide range of ceramic, vitrified, porcelain, and digital tiles.
With its commitment to quality, design, and customer satisfaction, Orientbell has established itself as a market leader, known for innovative products and exceptional durability. The brand operates with a customer-first approach and consistently strives to provide stylish, modern, and affordable solutions to meet the growing demand in the Indian market.
The brand’s widespread network of dealers, state-of-the-art manufacturing facilities, and a strong presence in both urban and rural areas make it an attractive franchise opportunity for individuals seeking to invest in the rapidly growing home improvement sector.
Space Requirements
To open an Orientbell Tiles franchise, the following space requirements apply:
| Criteria | Specifications |
|---|---|
| Minimum Area | 600 – 1,000 square feet |
| Maximum Area | 1,500 – 2,000 square feet |
| Location Preferences | Ideally located in high-traffic urban areas with access to both residential and commercial customers. Proximity to construction hubs or markets is a plus. |
| Showroom Layout | A spacious, well-lit showroom that displays a wide range of tile collections. The space should be designed to highlight the variety and quality of products available. |
Investment Requirements
The investment required to open an Orientbell Tiles franchise includes several factors like franchise fees, store setup, inventory, and operational costs. Below is an estimated breakdown of the total investment:
| Expense Category | Estimated Cost (INR) |
|---|---|
| Franchise Fee | ₹6,00,000 – ₹12,00,000 |
| Store Setup & Interiors | ₹4,00,000 – ₹8,00,000 |
| Inventory | ₹10,00,000 – ₹20,00,000 |
| Marketing & Advertising | ₹3,00,000 – ₹5,00,000 |
| Staffing & Training | ₹2,00,000 – ₹4,00,000 |
| Working Capital | ₹5,00,000 – ₹10,00,000 |
| Total Estimated Investment | ₹30,00,000 – ₹59,00,000 |
The franchise fee covers the initial licensing cost, while inventory and setup expenses will depend on the location and size of the showroom. It is also important to factor in working capital to maintain smooth operations and cover day-to-day expenses.
Business Details
Overview of Services
Orientbell Tiles offers a comprehensive range of high-quality ceramic, porcelain, and vitrified tiles, with products catering to diverse customer needs. The brand focuses on providing tiles for:
- Residential Use: A wide array of designs for kitchens, bathrooms, living rooms, and bedrooms.
- Commercial Use: Durable and stylish tiles for office spaces, shopping malls, hotels, and restaurants.
- Custom Solutions: Personalized design options through digital printing technology, allowing for bespoke tile designs that cater to specific tastes and requirements.
Target Customer Base
- Homeowners and Builders: Individuals looking for premium and budget-friendly tiles for new construction or renovation projects.
- Architects & Interior Designers: Professionals seeking high-quality, aesthetically pleasing tiles for their clients’ projects.
- Commercial Businesses: Offices, retail outlets, hospitality spaces, and construction projects that require durable and stylish tiles.
- Contractors and Developers: Real estate developers looking for reliable tile suppliers for large-scale residential or commercial projects.
Unique Selling Points (USPs)
- Wide Product Range: Orientbell offers a vast selection of tiles, including unique designs and textures that cater to a variety of tastes and needs.
- Innovative Technology: The company uses digital printing technology to create highly customizable and detailed tile designs.
- Sustainability: Orientbell Tiles focuses on eco-friendly production and sustainable practices, ensuring a minimal environmental impact.
- Durability and Quality: All products are tested for quality, ensuring longevity and performance under heavy foot traffic and adverse conditions.
Franchise Conditions
Prior Experience
- No prior experience in the tile industry is required, but having experience in retail or sales would be beneficial.
- Franchisees should have a passion for customer service and a strong willingness to learn the products and the brand’s operations.
Location Preferences
- Ideal locations for an Orientbell Tiles franchise include high-traffic commercial and residential areas, particularly in markets where construction is booming, such as tier 1 and tier 2 cities.
Staffing Requirements
- Franchisees should hire sales professionals knowledgeable in home improvement products and administrative staff to assist with daily operations.
- Staff members will need to undergo training provided by Orientbell to become proficient in product knowledge and customer service.
Financial and Operational Prerequisites
- Franchisees must have the capital to invest in inventory, store setup, and working capital.
- The franchisee must agree to maintain high standards of operations, following Orientbell’s operational guidelines to ensure consistency and quality across all franchises.
Franchise Benefits
| Benefit | Details |
|---|---|
| Brand Recognition | Orientbell is a trusted and established brand in the Indian market, known for its high-quality and innovative tile products. |
| Lucrative Profit Margins | Tiles are high-demand products with strong profit potential, especially in the growing Indian construction market. |
| Comprehensive Support | Orientbell provides training, marketing support, and inventory management to ensure the success of its franchise partners. |
| Marketing Assistance | Franchisees receive national and regional marketing campaigns to drive foot traffic and generate sales. |
| Strong Supplier Network | Access to a reliable and efficient supply chain, ensuring that inventory is replenished on time and quality is maintained. |
| Established Customer Base | Orientbell’s brand reputation guarantees a strong customer base, with a well-established presence in the market. |
Company USPs
- Innovative Product Designs: Orientbell is a pioneer in the digital tile printing technology, enabling customized and unique tile designs.
- Customer Loyalty: The brand’s commitment to quality and sustainability has earned the loyalty of both individual customers and large developers.
- Affordable & Premium Options: Orientbell caters to both budget-conscious buyers and premium customers, ensuring its products meet various price points.
- Supply Chain Efficiency: Orientbell’s efficient supply chain ensures timely delivery of products to franchisees and customers, minimizing stockouts and maximizing sales potential.
- Sustainable Practices: The company’s focus on environmentally responsible production aligns with growing demand for eco-friendly products in the construction industry.
No-Guarantee Disclaimer
Orientbell Tiles does not guarantee specific profit margins, business success, or return on investment (ROI). While the information provided is accurate to the best of the company’s knowledge, it is subject to change due to market dynamics, local conditions, and operational requirements. Franchisees are encouraged to conduct their own due diligence, consult with legal and financial advisors, and fully understand the risks involved before entering into the franchise agreement.