Mochi is a vibrant and dynamic brand known for offering stylish and comfortable footwear that blends fashion with affordability. Established in 2000, Mochi has become a household name in the Indian retail industry, renowned for its high-quality products, wide range, and exceptional customer service.
The brand operates with a clear vision: to make fashionable footwear accessible to everyone without compromising on quality or style. Mochi has expanded its presence with over 150+ stores across India and continues to grow rapidly. Its stores cater to men, women, and children, offering a variety of footwear including sneakers, sandals, boots, flats, and formal shoes, as well as a wide selection of bags and accessories.
With its reputation for innovative designs, affordable prices, and excellent customer service, Mochi stands out as a market leader in the retail footwear segment. By joining the Mochi family, franchisees gain the opportunity to represent a brand that is not only trusted but loved by consumers across India.
Space Requirements
To open a Mochi franchise, the following space requirements apply:
| Criteria | Specifications |
|---|---|
| Minimum Area | 400 – 600 square feet |
| Maximum Area | 800 – 1,200 square feet |
| Location Preferences | Ideally located in high foot traffic areas, such as shopping malls, high streets, or commercial hubs with consistent retail traffic. Proximity to large residential complexes or office spaces is a plus. |
| Store Layout | A clean, modern, and inviting store layout is required, with designated spaces for displays, stock, and a checkout counter. The store should reflect the brand’s aesthetic of fashion-forward yet accessible products. |
Investment Requirements
The estimated investment required to open a Mochi franchise in India includes initial costs such as the franchise fee, store setup, inventory, and operational expenses. Below is the investment breakdown:
| Expense Category | Estimated Cost (INR) |
|---|---|
| Franchise Fee | ₹5,00,000 – ₹10,00,000 |
| Store Setup & Interiors | ₹7,00,000 – ₹15,00,000 |
| Initial Inventory | ₹3,00,000 – ₹6,00,000 |
| Marketing & Advertising | ₹2,00,000 – ₹5,00,000 |
| Staffing & Training | ₹2,00,000 – ₹4,00,000 |
| Working Capital | ₹3,00,000 – ₹6,00,000 |
| Total Estimated Investment | ₹22,00,000 – ₹46,00,000 |
The investment may vary depending on the store location, size, and local market conditions. Franchisees should also budget for working capital to cover day-to-day expenses and ensure smooth business operations.
Business Details
Overview of Products and Services
Mochi offers an extensive range of footwear and accessories for all ages, including:
- Footwear: Fashionable and comfortable shoes for men, women, and children, ranging from casuals to formal wear, including sneakers, sandals, boots, and flats.
- Bags and Accessories: A wide selection of bags, including handbags, totes, and wallets, as well as shoe care products and other fashion accessories.
Target Customer Base
Mochi targets fashion-conscious individuals who want high-quality footwear at affordable prices. The target customer base includes:
- Young professionals looking for stylish footwear for everyday wear and office use.
- Families seeking affordable yet trendy options for all members, including children.
- Fashion-forward individuals who enjoy keeping up with the latest trends in shoes and accessories.
Unique Selling Points (USPs)
- Stylish & Affordable: Mochi offers the latest trends in footwear and accessories at competitive prices, making fashion accessible for everyone.
- Extensive Product Range: From casual to formal wear, Mochi caters to a wide array of customer preferences with a vast selection of products.
- Quality and Comfort: Mochi products are designed with both style and comfort in mind, ensuring a premium customer experience.
- Innovative Designs: The brand is known for innovative designs that stand out in the footwear market, ensuring customers can find unique options not available elsewhere.
Franchise Conditions
Prior Experience
- No prior experience in footwear retail is required. However, experience in sales, customer service, or retail management is preferred.
- Franchisees should have an entrepreneurial mindset and a willingness to follow Mochi’s established business processes.
Location Preferences
- The franchise should be located in high-traffic retail areas such as shopping malls, high streets, or near residential and commercial hubs.
- Locations with a focus on fashion and lifestyle would be ideal for the brand’s positioning.
Staffing Requirements
- Franchisees are required to hire a team of sales staff who are trained to deliver exceptional customer service.
- A store manager and additional support staff will be required depending on store size.
Financial and Operational Prerequisites
- Franchisees must have access to a minimum capital of ₹22,00,000 to ₹46,00,000 to cover all setup and operational costs.
- Franchisees must adhere to Mochi’s operational guidelines, which include standard operating procedures (SOPs), store design standards, inventory management, and customer service protocols.
Franchise Benefits
| Benefit | Details |
|---|---|
| Brand Recognition | Mochi is a well-established and highly recognized brand in India, trusted by millions of customers for stylish and affordable footwear. |
| Lucrative Profit Margins | The footwear industry offers significant profit margins with steady demand, allowing franchisees to benefit from consistent cash flow. |
| Training & Support | Comprehensive training on operations, product knowledge, sales, and customer service is provided. Ongoing support from the head office includes marketing, inventory management, and operational guidance. |
| Marketing Support | Franchisees benefit from national and local marketing campaigns, digital advertising, and brand-building initiatives designed to attract customers. |
| Scalable Business Model | The business model is scalable, allowing franchisees to expand their operations by opening additional locations once they achieve success. |
Company USPs
- Customer Loyalty: Mochi’s reputation for offering high-quality products and exceptional customer service has earned it a loyal customer base.
- Sustainability and Ethical Practices: Mochi is committed to ethical sourcing and operates in an environmentally responsible manner, ensuring its products are made with sustainable materials whenever possible.
- Efficient Supply Chain: Mochi’s strong relationships with suppliers and streamlined operations ensure consistent product availability and efficient inventory management.
- Affordable Pricing: The brand has an unbeatable pricing strategy that makes high-quality fashion accessible to a broad customer base.
No-Guarantee Disclaimer
Mochi does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge, but it may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their own due diligence, seek independent legal and financial advice, and fully understand the risks involved before entering into a franchise agreement.