Franchise Opportunity: Sagar Ratna
Brand Introduction
Sagar Ratna is a renowned name in the Indian restaurant industry, celebrated for its authentic South Indian cuisine. Established in 1986, the brand has grown exponentially, with a strong presence across India through a network of company-owned and franchise outlets. Known for its high-quality food, exceptional service, and a welcoming ambiance, Sagar Ratna has become a household name for customers seeking traditional South Indian flavors. The menu includes a wide variety of dosas, idlis, vadas, thalis, and filter coffee, along with select North Indian and Chinese dishes to cater to diverse tastes. The brand’s consistent delivery of quality and taste has earned it numerous accolades and a loyal customer base.
Space Requirements
To set up a Sagar Ratna franchise, the following space requirements are essential:
- Minimum Area: 1,500 sq. ft.
- Maximum Area: 3,000 sq. ft.
- Location Preferences: High footfall areas such as malls, commercial hubs, or standalone locations in prime urban and semi-urban areas.
Investment Requirements
The estimated investment required for a Sagar Ratna franchise is as follows:
- Initial Setup Costs: ₹75 lakhs to ₹1 crore (includes interiors, kitchen equipment, and signage).
- Franchise Fee: ₹20 lakhs to ₹30 lakhs (one-time payment).
- Inventory and Initial Stock: ₹10 lakhs to ₹15 lakhs.
- Operational Costs: ₹50,000 to ₹1 lakh per month (includes rent, utilities, and salaries).
Business Details
Overview of Products and Services: Sagar Ratna offers a diverse menu, with its core focus on South Indian cuisine. Signature dishes include masala dosa, medu vada, rasam, and filter coffee. The brand also provides North Indian meals, Chinese dishes, and desserts, ensuring a comprehensive dining experience.
Target Customer Base: The brand appeals to:
- Families seeking wholesome and affordable meals.
- Office-goers looking for quick and hygienic lunch options.
- Food enthusiasts who value authentic and quality-driven South Indian cuisine.
Unique Selling Points (USPs):
- Authentic South Indian flavors prepared with traditional recipes.
- Consistent quality and taste across all outlets.
- Affordable pricing with generous portions.
- Vegetarian-friendly menu with options for all age groups.
Franchise Conditions
To qualify as a Sagar Ratna franchisee, the following requirements must be met:
- Experience: Prior experience in the food and beverage industry is preferred but not mandatory.
- Location Preferences: Outlets must be situated in high-traffic commercial areas or popular dining zones.
- Staffing Requirements: A minimum of 10-15 staff members, including chefs, waitstaff, and managerial personnel.
- Financial Prerequisites: The franchisee must demonstrate the financial capacity to invest ₹1 crore or more.
- Operational Commitment: Franchisees must adhere to the brand’s quality standards and operational guidelines.
Franchise Benefits
Key Advantages of Partnering with Sagar Ratna:
- Brand Recognition: Leverage the established reputation and customer trust associated with Sagar Ratna.
- High Profit Margins: Benefit from a proven business model with attractive ROI.
- Comprehensive Support: The brand offers:
- Initial training for staff and management.
- Assistance in location selection and interior design.
- Marketing and promotional support, including digital campaigns.
- Supply chain management for ingredients and inventory.
- Exclusive Territory Rights: Protect your investment with territorial exclusivity in your location.
- Continuous Innovation: Regular menu updates and seasonal promotions to attract repeat customers.
Company USPs
Sagar Ratna’s competitive edge lies in:
- Customer Loyalty: Decades of consistent quality have earned a dedicated customer base.
- Diverse Product Range: A comprehensive menu catering to varied tastes.
- Affordable Pricing: Competitive prices without compromising on quality.
- Efficient Supply Chain: Seamless procurement and distribution ensure operational efficiency.
- Ethical Business Practices: Commitment to sustainability and quality-driven operations.
No-Guarantee Disclaimer
Sagar Ratna does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.